Living Proof

De-Frizz On The Fly

The Vision: Living Proof is the go-to haircare brand for science backed, tech powered solutions that deliver one thing - visibly healthier hair. The brand needed a creative strategy and campaign concept for the launch of their newest product, Instant De-Frizzer.

The Approach: We developed the campaign from concept to execution complete with a partnership with Delta Airlines offering frizz-free cross-country flights for SkyClub members. The product sold out within its first two weeks at Sephora stores nationally.

https://www.livingproof.com

Strategy
Messaging
Creative Direction