Atomic Number 8

Oxygen for brands.

The Vision: Every element on the periodic table has an atomic number—8 is oxygen. Without oxygen, there’s no life. Atomic Number 8 is the oxygen for brands, providing strategy, branding, and go-to-market foundations that empower startups and scale-ups to thrive. Our own brand needed to reflect that: we aren’t the picture, we’re the frame—sharp, minimal, and built for clarity.

The Approach: We took a reductive approach to our identity—black, white, and Helvetica—keeping the focus on the brands we help build. From strategy and creative direction to web design and development, every element was designed for function, not distraction. The result is a brand that is intentionally simple, allowing our work—and the brands we support—to take center stage.

Brand Strategy
Brand Identity
Messaging
Copywriting
Creative Direction
Illustration
Web Design
Web Development