Paging Dr. Neil
COVID Healthcare Minus the Headaches
The Vision: Dr. Neil Panchal came to us when he needed help refining his at-home primary care concierge medicine brand, Paging Dr. Neil. An emergency room doctor turned concierge medicine provider in the time of COVID, his original focus was on providing care to the patients who needed it most, as quickly as possible.
The Approach: Our approach was simple: identify what was working and what wasn’t. We went through a full branding exercise to identify which key attributes were most essential, then edited from there. From typography and color palette to iconography and brand visuals, we created a tighter, lighter brand that reflects Dr. Neil’s original vision but also leaves room for building the future of personal, proactive and preventative primary care.
Brand Strategy
Visual Identity
Messaging
Copywriting
Iconography
Web Design
