True Sailing
True Friends. True Fun. True Sailing.
The Vision: Nate Richter came to us looking for a sailing brand that leaves pretentiousness behind and steers towards an inclusive high seas excursion rooted in friends, fun and all the feels.
The Approach: We led a brand overhaul that goes way beyond boat shoes to reach a new target market: the young, adventurous, and planet conscious.
Brand Strategy
Brand Identity
Messaging
Copywriting
Creative Direction
Illustration
Web Design
Web Development
