Meta Beauty
Time To Play
The Vision: Meta Beauty is a platform created by industry veterans who saw the need for a space to explore future beauty concepts relevant to a world where individual expression, experimentation, phygital goods and co-creation are the norm.
The Approach: We created a brand system that lives primarily in a virtual world but can translate into the physical space. From logo to typography, we pushed the limits of traditional design to deliver something that sparks curiosity and the questioning of existing norms.
Brand Strategy
Brand Identity
Messaging
Copywriting
Art Direction
Creative Direction
Illustration
Photography
Web Design
Web Development
