PLAYHOUSE

The Antidote to NFT.NYC

The Vision: Playground and HerHouse wanted to change that creating a 3 day unconference event at NFT.NYC. The point? Facilitating real conversations and collaboration between community members and simultaneously giving people a place to chat, charge and chill.

The Approach: We helped Playground and HerHouse define the big idea - PLAYHOUSE. Then, we developed the visual identity of the entire three day immersive event, each day with unique attributes tied to the theme. We created assets to support the overall event, from launch to execution including disruptive social assets, print collateral, and juicy merch (tees, totes and more).

Brand Strategy
Brand Identity
Brand Messaging / Tone Copywriting
Art Direction
Creative Direction
Merchandise
Event Design
Pitch Deck