SOURC3
Where Web3 Builds
The Vision: The team at SOURC3 came to us looking for a strategy and identity that would get people - particularly developers - about their vision for a decentralized, permissionless place to build and fork code. Their goal was to become the epicenter of web3 development, and to get there they were pioneering a platform of self-sovereignty, community and equity.
The Approach: To put ourselves in the seats of the developers who would be using the tool, we conducted in-depth interviews to uncover the most important needs vs. nice to haves. Ultimately, the brand is equal parts inviting and utilitarian, and serves as a welcome point for newcomers to the web3 space.
Brand Strategy
Visual Identity
Messaging
Web Design
