For beauty’s buzziest innovator AUGUSTINUS BADER, we transformed two products into a behemoth brand, developing an innovation strategy across product, packaging, messaging and sustainability to accelerate growth to $1B.

We worked as an extension of the OURSELF team to bring the brand to market with a robust innovation pipeline that included concepts, copy and go-to-market campaign tactics.

We partnered with leading sex coach TURNING VIOLET to build out digital and physical touchpoints for patients to get in touch with their personal pleasure, turning taboo into the talked-about.

We created META BEAUTY, a virtual incubator and think tank to facilitate conversations about the role of web3, blockchain, AI and AR/VR across the biggest names in beauty including L’OREAL and ESTEE LAUDER.

We concepted and produced PLAYHOUSE, an interactive 3-day event for web3 social experience platform PLAYGROUND to showcase it’s core functionality while engaging prospective community users.

We helped SOURC3 with their brand identity and messaging, taking a difficult concept and humanizing it, helping the team get to market - and therefore product market fit - faster.